For the 2012 L'Oreal Brandstorm Competition we were challenged to create a new product line for The Body Shop. We chose to solve a major problem among women in the removal of facial hair. We discovered that lemons have powerful qualities that counteract the negative sides of existing depilitories. This led to the creation of Bare with Lemon.
For the 2011 L'Oreal Brandstorm Competition we were challenged by L'Oreal to create a luxury product line for men. Through our research we discovered that urban pollutants have damaging effects on hair and could accelerate balding, a major concern for our target audience. We created the Prime product line to act as a shield, working against the harmful environmental effects of the city.